Advertising your business on Cottage Mania Canada

Let's face it...

Marketing your business was not the primary reason you opened shop.

You know marketing your business is absolutely necessary -- But, these days, who has time for marketing?

Marketing takes time away from what you do best - your main business.

What if you could put your business in front of hundreds or thousands of new potential customers? What if you could do it quickly and easily... and for little or no money?

What if you had a TEAM of marketing experts working for you - behind-the-scenes, 24-hours a day, all year long, every day? What's the answer? How can this be done?

The answer -- believe it or not -- is the Internet.

Whoooah! Before you click away and say "I've heard THAT one before!" please hear me out...

My name is Gisela McKay, and I have been developing websites from the beginning days of the web.

My web development company, pixcode, has an in-house staff of true experts in the latest web site development techniques. It's what we do all day, everyday.

Now, I know you've been disappointed with the Internet as a way to attract new customers. I know the problems that plague small business owners like you, when it comes to the web.

I'm sure you've had to deal with Internet-related problems like this:

• How can I create a profitable website without wasting a lot of time?
• How can I effectively promote my business online without spending a zillion dollars?
• How can I be sure anyone will ever even visit my site?
• If I do get visitors, how can I be sure they truly are potential customers for MY business?
• I put up my website thinking it would generate new revenue -- and it didn't.
• My site does not attract enough visitors.
• Why do I have to tell my existing customers about my website, instead of having new customers find my business through the web?
• Why does my website only come up in search engines when I type in my business name?
• Who can really help me fix this?

Sound familiar?

It's frustrating!

One the one hand, you know the worldwide web IS a powerful marketing tool. The Internet is the FIRST PLACE your potential customers go for info on cottages.

On the other hand, you ALSO know the Internet hasn't been very profitable for YOU!

Question is: How to HARNESS the power of the Internet? - and how to harness it to YOUR benefit!

I know you're nodding your head right now. Which is exactly why I am writing to you now.

I have the perfect solution for you.

It's called CottageMania.ca. And it was created especially for you.

CottageMania.ca is a website built around a directory of products and services of interest to seasonal vacationers - whether they are looking to buy, rent, or renovate a cottage property.

In other words, YOUR potential customers -- all across Canada - and beyond!

Look at it from your potential customer's point of view...

People go to the cottage to unwind. Why should looking for a cottage vacation be a stress-fest?

Looking everywhere, trying to find a cottage in the right town, with the amenities… Making phone calls, doing research, requesting brochures, etc., etc., etc.

Why can't it all be in one place?

Finally: cottages for sale, cottages for rent, contractors for repairs, plus information about the area all in one spot!

Planning a cottage vacation can be as enjoyable as the trip itself.

From your potential customer's point of view, CottageMania.ca is the one-stop shop for Canadian cottage vacations.

It will contain anything that will help Canadians find or improve their cottage, even if they are just renting it for a week. It is part directory, part lifestyle guide.

If your business is in Cottage Country and you help people enjoy their leisure time, you need to be listed on CottageMania.ca.

With CottageMania.ca, you'll get more potential customers to see your business. Your cost? ZERO!...

1. You can quickly and easily get a listing in the CottageMania.ca directory -- FREE!
2. Or, if you prefer, upgrade that free listing to link to your existing website (small fee applies).
3. If you don't already have a website, use one of our templates to build an easily updated website of your own hosted right here CottageMania.ca (reasonable, highly competitive rates).

What "SEO" is, and why it's the KEY to more profits for you...

"SEO" stands for "Search Engine Optimization". And we're experts at it.

You see, the problem with most websites is, no one ever visits them!

And, without visitors, there's no way to make a dime from a website.

Because we, at CottageMania.ca, know exactly how to drive traffic to our site, you benefit.

Simply put, our SEO techniques help ensure that your listing on CottageMania.ca gets seen by more people. Not just any people. The right people. People who are ALREADY looking for what YOU offer!

Here's a more detailed look at how "SEO" works...

We have spent hundreds of hours keeping up to date on search engine algorithms and perfecting the page-building techniques. We ensure that every page is accessible to search engines and is built to maximize placement in the search results.

While we can't tell you all of our secrets, we can let you in on a few of the insider tricks we use, that set our directory apart from our competition in the search engines:

• The title of each directory page clearly states the location of the companies in the results, so that when people search on "Aromatherapy Practitioners in Wolfville, NS" or "Chiropractic Practitioner Quesnel, BC" our results are there.
• Every listing can be reached by a "back door" created specifically for search engines. The page automatically updates every time a new listing is added, no waiting for your listing to be manually added once it is approved.
• Our website content is written, edited and then re-edited with search engines in mind to ensure maximum return and the highest placement possible.

Note: These are just some of our array of tools and techniques.

The good news is, you don't have to know ANY of that technical stuff!...

With CottageMania.ca, you can get lots of visitors to see your listing without knowing one single thing about "SEO!"

When you put your business listing on CottageMania.ca, all you need to know is this: Our team of experts is working day and night for YOU.

We do everything we can to make sure CottageMania.ca comes up prominently, whenever anyone is searching for a cottage-related business... And when they land on our site, they'll be landing on YOUR listing and site, too!

You know your business. We know the web. Why not USE us to harness the power of the Internet -- to your advantage!

You can even take CottageMania.ca a step further...

CottageMania.ca is not just a directory. There are lots of exciting opportunities to highlight your business too.

When you want to promote your business online, Internet Marketing Gurus will tell you the same things:

• Write articles about your area of expertise for other websites or for their newsletters to widen your audience reach. Each article you write should allow you to put your contact information and a link to your website for people to find out more information.
• List your business in all relevant directories - especially those that let you link to your site. Each link to your website from a quality website is considered to be a "vote of confidence" for the quality of your own content, which is a factor in how high your content will be placed in search results.
• Participate in relevant discussion forums. When you answer a question for someone, you get to demonstrate your area of expertise, instead of just talking about it. Get known as the industry expert for your product or service and become the first name that pops into mind when they are looking! People will take special note of your skills and refer their friends to you.

CottageMania.ca accepts unique articles for our visitors, as well as offering a discussion forum and newsletters. Focus on your expertise and let us present you to people looking for your skills.

CottageMania.ca is exactly the marketing "shortcut" you've been looking for...

• Catchy and relevant name - "Cottagemania!ca" is easily remembered, resulting in more visitors.
• Our expert SEO team does the research and search engine optimization for you - saving you the thousands of dollars it would cost your business to hire your own SEO team! ($2,000.00 - $5,000.00)
• Searchable directories include: cottage rentals, cottages for sale, renovations, additions and improvements (docks, decks, etc), boats, stores and services, entertainment, and more!
• Your listing can be found multiple ways: by region and/or by category
• Every page is accessible to search engines (many directories do not work that way!) - you will be found by the keywords your potential customers are using!
• Additional content on the site (like articles, tip sheets, regional information) ensures that even more visitors "land" on CottageMania.ca
• "(Your name)@cottagemania.ca" email 'forwarder' means that you don't have to give out your own email address or your home address
• In addition to the basic listing, you can chose to advertise on CottageMania.ca - get noticed even more!
• Featured listings are highlighted on the front page

You can also write articles that get your name and expertise in front of visitors - tips for cottage renovations, instructions on how to make your cottage a retreat, ideas for getting the most out of your getaway. Each article will contain a by-line and information about your skills, plus ways to get more information about you.

Overall, CottageMania!ca is an excellent choice for people to bookmark - your potential customers will visit again and again!

Before you you sign up with CottageMania.ca, there are five questions you need answered...

1) Wait! Isn't my competition going to be there, too?

Yes.

Your potential customers want their search for information to be as simple as possible. CottageMania.ca is "one-stop shopping" for people wanting cottage-related info.

It's a central location where people can compare options and choose the cottage vacation or services they want. Based on the way people search for information these days, you DO need to be grouped with your competition.

If your potential customers are only going to bookmark one all-encompassing site, like CottageMania.ca, shouldn't your business be there for them?

At the very least, be sure to register your company for the free basic listing. If your competition is going to be there, how can you afford not to?

2) Who should be listed on CottageMania.ca?

If your business caters to seasonal vacationers in any of the following categories, you should be listed in Cottagemania.ca:

3) CottageMania.ca hasn't even launched yet, so how can I be sure it will get me seen by more people?

My company has proven its ability to successfully attract TONS of visitors to a website.

For functionality and underlying concept, please check out one of our already-up-and-running sites: NaturalHealthcare.ca. We developed that site, and maintain it on a daily basis.

NaturalHealthcare.ca currently draws OVER TWENTY THOUSAND PEOPLE EACH WEEK -- week after week!

NaturalHealthcare.ca has a wide range of attractive and targeted content which brings people looking for information on a variety of topics - from how to grow and use herbs to how to make your own bath salts.

CottageMania.ca will be set up similarly, only for YOUR market -- the cottage market.

4) Why are you launching CottageMania.ca in the Fall?

Getting to the number one position in Search Engines takes time.

Launching in October ensures that there is time to tweak the database and grow the site to the maximum size and ranking by the time people are researching their Summer 2005 vacations in late Winter or early Spring.

Why should your company be in the directory from day one? Being in the directory when the site launches ensures that the benefit of our search engine optimization carries through to your website. As our site is "crawled" by the search engines, they will follow the links to your pages and "index" yours, as well as passing the "vote of confidence" in our website's quality through to YOUR listing or site.

I strongly advise you to take action now -- to fully enjoy the benefits for the 2005 season! Don't wait until it's too late.

The other reason we are launching it in the fall is to ensure that we have the maximum number of companies listed by the time vacationers are gathering their info for the 2005 season. The more listings, the more content the search engine sees on CottageMania.ca. The larger CottageMania.ca is, the more prominently it appears in search engine "results" when your potential customers are getting ready to book their holidays.

Here's incredible news!...

We've ALREADY managed to get CottageMania.ca a Google Page Rank™ of 4 -- and it hasn't even launched yet!

5) So, how much is this going to cost me?

This is something everyone can afford... You can get your business listed in CottageMania.ca, FREE!

We want the most useful, comprehensive database of resources on the Internet - which means, we want to include YOU.

Get started right now -- just click on this link!... New Listings

Upgrade options:

If you want visitors to be able to click through to find out more information about your business...

If you already have your own website...

Add a link to your listing that leads potential customers directly to your existing website, and raise your page relevance, for only $84 for the year. (That's just $7 a month!)

If you DON'T already have your own website...

Host your site on the CottageMania.ca domain - have the search engines index it every time it indexes our main pages, have our SEO experts review your content to maximize your results, plus receive three @cottagemania.ca email addresses that you can either point to your regular address or use as a separate inbox to limit your amount of spam.

• Get your basic listing and 1 templated page $120 for the year - that's 10.00/month.
  post up to 12 photos of your property so that people can see for themselves what to expect!
• Basic listing and 3 templated pages $192 for the year - or 16.00/month
  Businesses at this level become part of the Featured Business rotation highlighted on the front page!
• Basic listing and 8 templated pages $324 for the year - or 27.00/month
  Give your visitors in-depth information about your business, and get personalized advice from our Internet marketing specialists!

If you want a custom designed website, we can recommend skilled designers in your area or other solutions in your price range.

Whew! That's a lot of information to process!

Yes it is.

I invite you to check up on the stats and figures I have provided in this document by visiting some third party websites and comparing our results.

• http://metricsmarket.com (lets you see how many actual visits a website is receiving, without counting the search engines in the totals)
• http://alexa.com - compare how a web site ranks in relation to the top sites on the Internet for usage
• http://freeweb-hosting.com/google_pagerank_pr_checker - check the weighting Google™ gives a particular web page when it displays results.

Gisela McKay
Director, pixcode Inc.
Creators of NaturalHealthcare.ca and CottageMania.ca
416-596-9533 ex 290
gmckay12@pixcode.com